BORN IN TOKYO

PEdALED was founded in 2007 by designer Hideto Suzuki when he left a career in high-end Japanese fashion to pursue creating beautiful, functional cycling apparel—clothing made to explore the world. What started as a vision brought to life in a small shop in Shibuya, Tokyo has since expanded to include numerous collections and countless product innovations. Forever guided by Hideto’s core belief that each feature of a garment should serve to improve both function and performance, not simply aesthetics, PEdALED continues to move the sport of cycling forward and further into adventure.